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Study in Estonia presented as a case study at QS World University Rankings EECA regional conference

Last week Quacquarelli Symonds (QS), the leading global higher education company organized the annual conference “QS in conversation” focusing on emerging Europe and central Asia (EECA) and introuducing the QS EECA University Rankings 2020. Archimedes Foundation was invited to present a case study of national branding “National Branding Do’s and Don’ts: Study in Estonia Case” in the section “University Branding: Finding Your Identity in a Competitive Space”.

In the section “University Branding: Finding Your Identity in a Competitive Space” the presenters were Eero Loonurm (Head of International marketing, Archimedes Foundation), Julija Kiršienė (Vice Rector of Vytautas Magnus University, Lithuania) and professor Anna Borissova (Professor in RUDN university, Russia).

“Estonia is a success story for the whole region. It would be more than welcome to see other national higher education marketing initiatives like Archimedes Foundation together with the Estonian Ministry of Education and Research has developed. I would imagine having “Study in Armenia”, “Study in Turkmenistan” and other national initiatives supporting the universities,” commented Zoya Zaitseva, the Regional Director for Central Europe & Central Asia in QS World University Rankings.

Photos: Rasa Pakeltienė and Vytautas Magnus University (Lithuania).

Released this month, the QS EECA University Rankings 2020 feature 354 of the top universities in the emerging Europe and Central Asia (EECA) region. Emerging Europe and Central Asia are developing very dynamically in terms of Higher Education. Going from just a couple dozens of universities from the region in the QS rankings back in 2004 to a stand-alone ranking of 350 best institutions in the region is a clear sign local education becomes more visible and competitive on the international arena.

University of Tartu has the 4th place, Tallinn University of Technology 22nd place and Tallinn University 71st place.

Top 5 in the rankings are: Lomonosov Moscow State University (Russia), Saint-Petersburg State University (Russia), Novosibirsk State University (Russia), University of Tartu (Estonia) and Charles University (Czech Republic).

QS World University Rankings is an annual publication of university rankings by Quacquarelli Symonds (QS). The QS system now comprises the global overall and subject rankings (which name the world’s top universities for the study of 48 different subjects and five composite faculty areas), alongside five independent regional tables (Asia, Latin America, Emerging Europe and Central Asia, the Arab Region, and BRICS).

Study in Estonia is a cooperation initiative that introduces Estonia as a country offering high quality higher education opportunities. All Estonian institutions of higher education at which it is possible to study in at least one program that is taught fully in English and is internationally recognised can participate in the the programme. The activities of Study in Estonia are coordinated by the Archimedes Foundation in the framework of the Dora Pluss program, which is being realised via the European Regional Development Fund (ERDF) and with the aid of EU structural support.

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